Senior editor Rebecca Luff is the latest talent to join the Soho edit house in its roster expansion.
Rebecca has already hit the ground running at Cut+Run, working on the latest Walkers spot – the biggest campaign in Walkers history - featuring the Spice Girls. Directed by MJ Delaney for AMV BBDO, the spot aired this weekend during the Britain’s Got Talent Final.
Rebecca brings a strong eye for performance to all her work across commercials, short films, music videos and installations, which has enabled her to establish long-lasting partnerships with Directors such as MJ Delaney, Max Fisher and David Kerr.
Cut+Run managing director Toby Abbot, says: “I’m very happy to have Rebecca with us, her decision to join Cut+Run is a testament to the superb team we have here. She is an incredible editing talent, possessing a beautiful and engaging manner to her work. Her edits and storytelling ability build a genuine connection, immersing the viewer deep within the emotions of a film.”
Rebecca discovered her love for editing through a background in contemporary dance and drama, having completed a degree in Drama & Media Arts. Drawing on this experience, it didn’t take her long to make a mark with a nomination for best editor at the UKMVAs for her first music video in 2008 for Johnny Foreigner’s “Salt, Pepper & Spinderella.”
Since then Rebecca has gone from strength to strength, working on award-winning campaigns for various brands including VW, Lloyds, Waitrose and Samsung.
“I’m so excited to be joining the team at Cut+Run, I've admired their work since I started in the industry. The team's passion, creativity and dedication to the craft really shines through in everything they do. It’s such a privilege to be on their roster and working alongside such super talented and lovely people.”