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Reebok OP 3D. LITE Campaign Film directed by Builders Club founders Jonas & Julien

20 September 2018

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Directed by Builders Club founders Jonas & Julien with agency Tangent Design, the new campaign film for Reebok Classic shows the comeback of the 1998 3D Opus silhouette in its newest form for 2018; the 3D OP. LITE.

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Inspired by an original quote by Thomas Mann the film explores the unique identity of the sneaker through British rapper Ché Lingo and his search for inspiration by accepting chaos, where both he and the sneaker evolve. A journey of emotion, inspiration, order and chaos are interwoven into a surreal aesthetic that shows the re-birth of the sneaker through technology, bringing it into the future.

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Client: Reebok Classic
Agency: Tangent Design
Director: Jonas & Julien (Founders of Builders Club)
VFX/CGI Direction & Production: Builders Club
Shoot Production Company: Radical Media
Music: Metal and Rocks by Ché Lingo, produced by DJ Lewis Paris

Tangent Design
Creative Director: Adam Slater Strategy Director: Paul Ruffles Creative: Simon Slattery Creative: Ben Topliss Account Manager: Lucy Barber

Builders Club
Creative Directors: Jonas Hegi, Julien Simshauser
Producer: Ana Aguiar
Art Director: Amine Ghorab
VFX: Dave Hollands
Sound Design & Mix: Chris Banks
Editor: Jonas Hegi

Radical Media
Producer: Elliott Tagg
Production Coord. Georgia Mills
1st AD: Shea Bradley

Shoot Crew
DoP: Nico Niermann
Focus Puller: Ben Plant
Clapper Loader: Tom Carpenter
DIT: Michael Mcduffie
Sound Recordist: Michal Kuligowski
Gaffer: Saul Harris
Spark: Phil Penfold, Dom Seal
Spark Trainee: Josh Wood
Art Director: Ciaran Beale
Art Dept Assistant: James Middleton
Art Dept Assistant: Alfie Fielding
Art Dept Runner: Emily England
Styling: Coline Bach
Make-Up Artist: Elaine Lynskey
Hair Stylist: Sky Cripps-Jackson

Grade/Online: ETC London
Stills Photography: James Kemmenoe
Talent: Ché Lingo
Female Support Artist: Sabreena Diamond @Nevs
Male Support Artist: Joshua Trusler @Nevs
Medic: Brian Norkett
Runner Driver: Mariana Grinev Branch
Runner: Ethan Tagg

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