Reuben’s new video for Diplo combines strong vfx that works seamlessly in time with the beat. It features multiples of girls shaking their stuff; these are repeated infinitesimally against a background of 80’s sunset colours. The layers build culminating in a kaleidoscopic climax. The single release coincides with the launch of Diplo, A-Trak and Skrillex’s Potato channel, which hopes to emulate the programming and sensibilities of old-school MTV.
Reuben has been working with Etta Bond and Raf Riley signed to Odd Child for their last two releases – Boring Bitches and Resolve - and he also did the artwork for Labrinth’s Atomic EP released at the end of last year.
- Director Reuben Dangoor
- VFX/co-director Gabriel Ayache
- Wardrobe Jessica Mae & Marika Ames
- Prod Co Pretzel Films
- Commissioner Diplo