Sampha has today revealed the video for his new single ‘(No One Knows Me) Like The Piano’. The video – directed by Jamie-James Medina and starring Sampha alongside model and activist Adwoa Aboah – comes in two different formats. As well as a traditional music video, viewers can also immerse themselves in a virtual reality version, a product of Sampha’s creative and technological collaboration with YouTube. The videos are co-produced by Forever Pictures and m ss ng p eces, with post-production by PostPanic
Sampha “If there is such a thing as a perfect song, as a song that sounds like a heart breaking, it’s Sampha singing these words” – Vice / Noisey
At once both emotionally raw and achingly beautiful, ‘(No One Knows Me) Like The Piano’ is a tribute to the piano that sat in Sampha’s south London family home from the age of three – a piano on which he wrote much of his highly anticipated forthcoming debut album Process. Produced by Sampha and Rodaidh McDonald, Process (released 3rd February on Young Turks) is set to be Sampha’s defining artist statement. As one of the UK’s most enigmatic young artists, Sampha previously lent his vocal, production and songwriting talents to a whole range of standout releases, from homegrown UK contemporaries such as SBTRKT, FKA twigs, Lil Silva and Jessie Ware to world-renowned superstars like Drake, Beyonce, Kanye West, Frank Ocean and most recently on Solange’s A Seat At The Table album. Now, on Process – which also features previous singles ‘Timmy’s Prayer’ and ‘Blood On Me’ – it’s time for Sampha to tell his own story.
“As far as artist statements go, it's hard to imagine him topping this prayer to the very power of song” – Pitchfork
Meanwhile, Sampha will perform live throughout 2017, with shows across Europe, north America and Australia. These dates will include two hometown shows at London’s legendary 2,500 capacity Roundhouse venue on 29th (sold out) and 30th March before Sampha joins The xx as support on their north American tour through April and May. Sampha has also recently been announced to perform at the Coachella, Primavera Sound and NOS Primavera festivals later in the year, with all forthcoming live shows listed below and full ticket information from http://sampha.com/#live