1. What does your job in Bolder Creative entail?
I’ve been with Bolder for 4 years now. My role involves a wide variety really, ranging from 3D design and Art Direction, to writing treatments, retouching and storyboarding. We tend to work on a concept and the 3D design stage, before passing it over to the animation team. Then I Art Direct the sequence until it’s delivered.
2. What’s your favourite part of the job?
The feeling you get after a successful pitch. Having spent days creating mood boards and initial 3D design developments, the rush of winning a job is great.
3. What skills do you need to be a good Art Director?
You need the ability to be current and be aware of the visual trends, whilst also being able to find inspiration from anything that surrounds you. It’s important to articulate your ideas with visual references and a decent copy. Always strive for excellence.
4. What inspires you the most?
As an Art Director, architecture and contemporary art have always fascinated me, mainly how they can be used in design and animation. Artists Daniel Arsham and KAWS are particular favorites.
As an illustrator, I would have say the classic arts, religion, ancient sculptures, Victorian art and skeletons. My personal work fuses all aspects of religion, skeletons, fashion and jewellery.
5. Which project(s) are you most proud of?
I would have to say the three that stand out most are Nike Kobe, Star India and Uvify Draco. These all had very tight timeframes but offered us a lot of creative freedom with our approach.
6. Do you have any advice for aspiring creatives?
To be honest, the best advice I can give is work, work, work. No one will give you anything without hard work. Studies are important, but personal creative exploration and being passionate about what you do is key. It’s also important to be actively posting on social channels, such as Behance, Instagram, Dribble and Pintrest (for inspiration).