Slider worked with Hampton by Hilton to write a campaign based around the idea of ‘Real Travel’, a strategy being rolled out by the brand which looked to highlight the real reasons we travel and the real stories that this generates**.
Our role was to create a set of 10 advertising stings that would run as bumpers into shows across multiple programmes relating to Travel and Adventure.
We chose to show a series of hilarious holiday and travel related scenarios in which our protagonists seem to find themselves - weddings, parties, trips abroad, festivals and sporting events. Unbeknownst to them our third character ‘Dave’ seems to have bailed and checked into the local Hampton by Hilton abandoning his friends for a comfy bed, a nice drink or a filling breakfast.
Producer - Alex Fielding
Director - Steve Lucker
Music & Sound Design - Bleach Productions
Writer - David Fleetwood
DOP - David Mcdowall
Save the F—ing Rhino
Slider are really proud to be working in partnership with Save the Rhino International on a pro bono basis, to drive awareness and raise vital funds for the conservation of rhinos.
2-3 rhinos are lost every day to poaching and 3 in 5 species are critically endangered. With rhino conservation so urgent, we felt the need to be almost brazen in our messaging to get the attention we need. Born out of the insight that rhinos are pretty good at breeding if we leave them alone to get on with it, our integrated campaign, SAVE THE F---ING RHINO is the biggest and boldest campaign Save the Rhino International have ever done.
"Slider have been great throughout our campaign planning process; from developing the original idea, to producing assets, the team have always been on hand and supportive in working alongside us. It’s been so helpful to have a team that really cares and understands, and their creative skills and ideas are brilliant." Emma Pereria, Marketing Manager @ Save the Rhino International.
Creative director - Steve Lucker
Copywriter- Dave Fleetwood
Art director - Alex Dowse
Producer - Genevieve Brown