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Sloggi Launches New Campaign Created By Mullenlowe Group

09 October 2017

Sloggi, part of Triumph Group, one of the world’s leading underwear and lingerie companies launches a TV advert in France. The campaign for the brand encourages consumers that feeling comfortable on the inside, means feeling comfortable on the outside, re-igniting the brand as a champion of ‘true comfort’ in the bodywear category.

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This is the second piece of work from the brand since MullenLowe Group were appointed as global agency of record in January 2016.

Sloggi

The campaign launches with a film featuring Alice and Lily Colfox directed by Mathery at 1st Ave Machine.

Anne Cohen, Marketing Director for Sloggi, says, “Sloggi starts its relaunch this season with a surprising communication on comfort. Enough talking about comfort in a boring and expected way. Here is a highlighted and feminine version of comfort, where it is not only about feeling comfortable in your underwear but also liberating well-being and confidence”.

The campaign launches on 4th October in France and other markets later in the year. It will run on TV and across social media.

CREDITS

Client Name: sloggi
Campaign Name: InOut
Agency: MullenLowe Group

ECD: Jose Miguel Sokoloff
Creative Team: Cedric Gueret, Lucas Skornicki, Caroline Ribemont
Planner: Sandy Doran
Account Team: Lee Allen, Roxanna Parry
Agency Producers: Lucy Jay
Head of Agency Broadcast Affairs: Simon Sole
Media Agency: Carat France

TVC “In and Out”
Production Company: 1st Ave Machine
Director: Mathery
DOP: Jack Wilkinson
Executive Producer: Isabella Parish

MD/EP

Contact Name
Isabella Parish
Email
isabella@1stavemachine.com
Phone
0203 206 6450