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Snapper Create Animated Film for Shell's 'Go Well' Campaign

28 May 2018

As part of the wider Go Well campaign to make every journey better, Shell enlisted two unlikely stars to launch their new range of freshly prepared food; a snowboarding parmesan wedge and a tomato lost in the woods.

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Captured using Dragonframe for absolute precision and fluid stop-frame animation, they bring out the charming personality of each food character while the sets – a live lettuce forest and 3D-printed cheese grater mountain range – provide a wonderful backdrop for the food to shine.

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Credit List

Agency: Iris Worldwide
Creative Director: Matt Gray / Tommy Allen
Creative: Ben Cashmore / Shaun Maclennan
Agency Producer: Nadia Black
Account Manager: Saskia McLaughlin
Production Company: Snapper Films
Directors: Stefano and Alejandra
Producer: Jessica Turner
DOP: Pasquale Caprile
Animator: Asis Merino
Home Economist: Sandra Jimenez Osorio
Editor: Stefano Caprile
Sound Engineer: Gary Turnbulll (Grand Central)
Post Production: Coda Post Production
VFX Supervisor: Tom Woodall
Colourist & Roto Artist: Peter Wilson
VFX Artists: Nick Kyriakides and Matt Neary
Roto Artists: Laura Oberbichier, Angelique Pham and Alixe Lobato

Contact Name
Helen Hadfield
0203 411 1415
Contact Name
Rosie Pike
0203 411 1415
Contact Name
Jessica Turner