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Something to whet your appetite from The Sweet Shop

23 July 2012

Ed St. Giles, the critically acclaimed director of BBC2’s The Little Paris Kitchen; Cooking with Rachel Khoo, has joined The Sweet Shop for global representation. The move marks St. Giles first foray into advertising, having helmed some of the UK’s best known and most talked about TV shows.

Rachel Khoo’s tour of the city managed to tread the fine line between magical and achievable; her recipes unpretentious and inspiring, her approach unaffected and wonderfully cheerful, her world beautifully exotic yet warm and homely. As director and producer Ed was solely responsible for the style and look of the show. Equally adept at creating stunning and authentic food photography or travelogue-style journeys into Paris’s culinary secrets, Ed also showed an ability to work with an array of non-professional cast, garnering natural performances and  moments of real intimacy. The show has been nominated for the 2012 TV Choice Awards.

Ed’s next show Simply Italian will air on Channel 4 from Monday July 30th and he will direct the next series of The Fabulous Baker Brothers for the channel.

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