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Spark44 London celebrates Land Rover’s 70th Anniversary with “Born Adventurous”

30 April 2018

This year is Land Rover’s 70th anniversary. To celebrate 70 years of bringing adventure to the world, Spark44 have created a film that, instead of looking backwards at the past, looks forward to future adventures.

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The film is seen through the eyes of children beckoning adults to get back that spirit of adventure we all have when we’re young.

It begins with a girl in a field who says “When we’re young, we’re all adventurous”. She then runs off towards adventure and we cut to see other children continuing the rousing and charming call to arms, in various settings. One says “we want to climb things” another “explore things” and so on. The film ends with a girl with her pants on her head who says thoughtfully “we all have to grow up..” before we return to the girl in the field now covered in mud who adds “..but it doesn’t mean we have to grow old inside.”

The piece finishes with the endline: “70 Years Young

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The ad was directed by Joe Connor from You Are Here and was shot in locations as far afield as Nepal and Bulgaria using non-actor children for authenticity. Even the shoot was adventurous with the director ending up in a Nepalese hospital with a tick bite.

Brian Fraser, Global Chief Creative Officer of Spark44 commented
The idea of being 70 years young sums up Land Rover’s attitude to life beautifully”.

The ad will appear online (and TV) with support from a series of shorts on social channels.

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Credits:

Agency: Spark44
Global Chief Creative Officer: Brian Fraser
Creative Directors: Mike Boles & Jerry Hollens
Agency Producer: Roz Prentice/Alex Rofaila
Global Head of Accounts: Jonathan Hill
Business Director: Jon Busk
Account Director: Gordo Whittaker
Senior Account Manager: David Hampton
Production Company: You Are Here
Director: Joe Connor
Producer: Jeremy Goold
Production Assistant: Annelise Meisel
DOP: Justin Brown
Editor: Ellie Johnson @ tenThree
Sound mix: Jack Sedgwick/Tony Rapaccioli @Wave
Colourist: Toby Tomkins @Cheat
Post Production: Cheat
Music Supervision: Cord Worldwide
Arranger: Chris Hill
Title: Arrangement of Rossini’s “Largo Al Factotum” from Barber of Seville