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Spark44 Share Spot for Jaguar's New F-Pace SVR

05 April 2018

Jaguar Special Vehicle Operations launch their ferocious new SUV by pitting two F-PACE SVR’s against each other on a volcanic island.

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In the 90-second online film, called ‘End to End’, two drivers on opposing cliff-edges race to get to each other’s start point, as a black sand timer counts them down.

The film was created by Sean Doyle and Ed Edwards at Spark44 and directed by Lino Russell at Bang TV.
Sound design was by James Saunders at Soundtree.

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JLR client: Ian Armstrong, Advertising General Manager
Agency Creative Directors: Sean Doyle and Ed Edwards, Spark44
Agency Chief Creative Officer: Brian Fraser, Spark44
Agency Producer: Corin Kiddy, Spark44
Agency Account Director: Katy Wright, Spark44
Producer: Tom Whitehead, Bang TV
Director: Lino Russell, Bang TV
Sound Design: James Saunders, LFO Sound
Composer: Kevin Pollard
Editor: Denis Marx
Post Facility: MPC