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Steve Cope of 2AM Directs Guinness Gold Beer Spot For African Market

14 May 2019

Hey Human and Guinness approached 2AM Director Steve Cope to realise their bold, gold plated TVC script to launch their new, premium lager product, Guinness Gold, in Africa.

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Steve drew on his expertise in CGI, in camera time-slice trickery and motion control to create a Lagos styled bar in suspended reality. A super cool Nigerian bar crowd and a sharply dressed group of friends experience a magical, Guinness inspired golden moment.

This is Guinness’s first premium lager product to launch in their key African market.

Client: Guinness
Title: Golden Moments
Agency: Hey Human
Creatives: Gavin McDonald / Ken Taylor
Production Agency: We Are Another
Head Of Production: Tanya Adams
Producer: Dannie Stewart
Production Company: 2AM
Director: Steve Cope
Executive Producer: Nick Crabb / Aly Moffat
Producer: Chris Cable
Production Manager: Lana Henry
DOP: August Jakobsson
Production Designer: Georgia Shelton
Editor: Phil Currie @ Stitch
Post Production: Jam VFX
Sound Design: Grand Central Recording Studios