Steve Reeves kicks off the football sponsorship season with this spot for Mars. Featuring a Mars Bar eating steward as the hero of the day, saving goals in the penalty shootout and being mobbed by grateful players, it was all shot from genuine football camera positions on TV cameras for authenticity.
It will air until 12 May, and between 27 May and 23 June, and also features England footballers Theo Walcott, Glen Johnson and Scott Parker. The campaign will also run across press, outdoor, PR and digital, and the players are tweeting about it!
GOALIE: 1 x 40 sec TV & 2 x 20 sec virals.
MARS BRAND MANAGER: Chris Rodi
BRAND RESEARCH MANAGER: Kim Walker
BUSINESS DEVELOPMENT MANAGER: Matt Boulter
AGENCY: AMV BBDO LTD
CREATIVE DIRECTOR: Ian Gabaldoni
CREATIVE DIRECTOR: Richard Baynham
TV PRODUCER: Suzy MacGregor
DIRECTOR: Steve Reeves
PRODUCER: Tim Marshall
ACCOUNT DIRECTOR: Kate Butterworth
ACCOUNT MANAGER: Tim Rogowski
ACCOUNT EXECUTIVE: Sasha Brown
+44 (0) 207 307 7750