SohoSoHo Showreels Directory Menu

Stuart Douglas at Nice Shirt Films comes baring Christmas treats for Debenhams and Waitrose

19 November 2013

It's been a busy Christmas already for Stuart as he reunites with Waitrose to direct two beautiful spots as well as shooting an epic finale to the latest Debenhams campaign.

'Wishes Made Fabulous' for Debenhams is the wonderfully epic festive finale in the department store's latest 'Life Made Fabulous' campaign. In a dazzling spot full of magic, wonder and romance, a lovestruck couple reunite at a glittering ice rink in a stunning castle location.

Nice Shirt 2

The film continues the bold, cinematic style Stuart established in his two previous spots, with a cast of glamorous beauties who find their paths mysteriously intertwined. Stuart comes up trumps again delivering a dazzling film that is as extravagant as it is heartwarming - the perfect culmination to the department store’s 200th anniversary year.

Just as festive are Stuart's two films that have launched Waitrose's Christmas campaign this year. 

Stuart famously directed Waitrose's TV advertising throughout the 2000s, establishing a distinctive look and feel for the brand with a series of films applying Stuart's signature impressionistic photography and intimate storytelling. His reunion with Waitrose kicked off with "The Story of Giving Something Back", drawing attention to the work Waitrose and its staff members do through their charitable Community Matters scheme.

Nice Shirt 1

The second tells "The Story of the Perfect Christmas Meal". Filmed on location at a turkey farm in deepest Lincolnshire, the spot shows the lengthy turkey tending our farmer goes through over the course of a year in the run up to Christmas. Stuart expertly crafts the farmer's story as we see the months roll by; revealing a wonderfully warm portrait of a farmer's work, aided by Roger McGough's cozy voice-over. 

The final scene with the family gathered around the table eagerly anticipating their Christmas lunch, will definitely put you in the mood for the fast-approaching festive season.

Contact Name
Adam Laughton
0207 255 8100