Thornberg & Forester, in collaboration with BBDO Atlanta, brought this truly immersive concept for REI to life. It was an exciting union of discipline, fusing together our rich history in animation and interactive development. Each individual take over provided the user with a unique experience directly related to the REI brand. We worked tirelessly to fine-tune the perfect balance of video compression techniques to maintain crisp motion and a fast load time. We are very proud of the results REI has garnered from the success of this campaign.