SohoSoHo Showreels Directory Menu

T&F's Samsung Galaxy S III Out of Home

23 July 2012

Global interactive giant, Razorfish, called upon us to create 3D and 2D assets and animations for the launch of their campaign for the Samsung Galaxy S III smart phone. We started by modeling and texturing the phone, and were tasked with creating a slew of deliverables for several OOH locations, including Gallery Place in Washington, DC, Penn Plaza, NYC and for a handful of sports stadiums nationwide.


Simultaneously, we partnered with Monster Media to create interactive walls that now live in several cities and storefronts. The walls are designed as a user experience to promote Samsung’s innovative, and instant, media-sharing technology within the device. The interactive walls engage users in a fun and intuitive way, ultimately directing them to the closest store that carries the Galaxy S III. T&F also developed a toolkit of cool wait-state animations that are driven by the realtime motion of passersby.

We documented one of the walls in action at Port Authority…please have a look and let us know if you’d like to learn more about our process.