Global interactive giant, Razorfish, called upon us to create 3D and 2D assets and animations for the launch of their campaign for the Samsung Galaxy S III smart phone. We started by modeling and texturing the phone, and were tasked with creating a slew of deliverables for several OOH locations, including Gallery Place in Washington, DC, Penn Plaza, NYC and for a handful of sports stadiums nationwide.
Simultaneously, we partnered with Monster Media to create interactive walls that now live in several cities and storefronts. The walls are designed as a user experience to promote Samsung’s innovative, and instant, media-sharing technology within the device. The interactive walls engage users in a fun and intuitive way, ultimately directing them to the closest store that carries the Galaxy S III. T&F also developed a toolkit of cool wait-state animations that are driven by the realtime motion of passersby.
We documented one of the walls in action at Port Authority…please have a look and let us know if you’d like to learn more about our process.