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TBWA’s CCO Peter Souter to Deliver the Second Free Creative Circle Foundation Workshop

23 February 2018

What Happens Next?’ will share Peter’s formidable experience in writing for the media and advertising industries

TBWA\London Chairman and Chief Creative Officer, Peter Souter, will deliver the second in a series of free educational workshops hosted by charity the Creative Circle Foundation. Souter’s workshop, ‘What Happens Next?’ will tap into his formidable agency and television experience to look at how to write in a way that will add drama.

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You can’t sell if you don’t have people’s attention. You can’t keep attention without drama. And there’s no drama without conflict. So, let’s talk about entertaining conflict...
Peter Souter, TBWA\London Chairman and CCO

The free workshop, which will take place at the TBWA\London offices on Tuesday 27th February, is part of a series of events being delivered by the Creative Circle Foundation. Future hosts will include industry luminaries such as Quiet Storm Founder, Trevor Robinson, and Creative Circle President and Grey London Chief Creative Officer, Vicki Maguire.

Aimed at young people wanting to break into the industry, the Creative Circle Foundation is addressing the imbalance of diversity in UK creative departments by providing a free full-time course for students from underprivileged backgrounds.

If you're young, creative and want to know how to get into advertising or why it might be a good career path, then the free workshop programme is open to you. For more information about the talks click here.

Tickets are limited. To register interest contact

Souter began his career in advertising as a copywriter at Abbott Mead Vickers BBDO in 1991, moving up the ranks to later become the agency’s ECD. He currently works at TBWA\London as CCO and Chairman. During his illustrious career he has worked on numerous award-winning ads and has acted as president of the D&AD. Alongside advertising, Souter is also a writer. He wrote the ITV drama ‘Single, Married, Other’ which was broadcast in 2010, as well as a number of plays for theatre and radio including Hello/Goodbye which was sold out at the Hampstead Theatre in its first run in 2013.

Event Details:

Peter Souter
What Happens Next?
100 Southwark St

About Creative Circle Foundation
The Creative Circle Foundation (est. 2017) is supported by and funded by the UK creative industry. The school (opening 2018) will raise funds through the annual Creative Circle Awards, with 10% of entry fees and 100% of membership fees being pledged to the Foundation. The Foundation will also be funded through individuals and companies in the UK creative industries. Each student’s fees are broken down into terms. A sponsor can choose to support a student for one, two, or the entire three terms.

The Foundation is headed by several trustees including Vicki Maguire (Grey London) as Chair, Mark Waites (Mother), Peter Souter (TBWA), Caroline Pay (Grey London), Trevor Robinson (Quiet Storm) and Chaka Sobhani (Leo Burnett).

Founded in 1945, The Creative Circle is the oldest advertising awards body in the UK. As a not-for-profit organisation owned by the creative community, The Creative Circle is judged purely on creative excellence and judged by the UK creative community. Any working creative in the UK can register to be involved in Round One of the judging process. The Creative Circle is keen to support the young people who are the future of our industry, ensuring those at the top are helping those at the bottom.