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Tandem’s first advert of 2012 on Air

20 February 2012

TANDEM director, Jeroen Jaspaert has kicked off 2012 with the release of a new commercial for Rennie. Using the previous ‘Mr Tummy’ Character as inspiration, Jeroen has redesigned the hero and created two new tummy characters, a female tummy who is dining at the restaurant that Mr Tummy frequents and a ‘Waiter Tummy.’ The humourous and effective spot shows the hero Mr Tummy, who has a deep understanding of the power of Rennie, saving a Damsel ‘Tummy’ in distress. He gallantly helps her transform her painful heartburn, which sets her esophagus on fire...into water and other natural substances. Not only does her painful tummy feel relieved, she is given a lovely bouquet of flowers. Is this the start of a beautiful relationship?

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TANDEM’s executive producer Mike Bell says about the job, ‘Jeroen is one of the best 2D animators in the business and this job was a brilliant example of how Jeroen can effortlessly create charm, warmth and humour in his work.’


TANDEM was formed by two directors, Daniel Greaves and Nigel Pay, who were later joined by a producer, Mike Bell.

After winning the Oscar™ (Best Animated Short) as well as over forty international film awards including the Cartoon d'Or, for Manipulation, TANDEM went on to produce the BBC 30-minute special, Flatworld, which also won dozens of awards and was nominated for a BAFTA. That was followed up with another BAFTA-nominated, multi-award winning short film, Little Things.

These successes allowed the studio to establish an international reputation for craft-led advertising production. Well-known advertising work includes campaigns for Honda (Wieden+Kennedy), Ribena (M&C Saatchi), Marmite (DDB London) featuring Paddington Bear and Anchor Butter (CHI). TANDEM has won multiple awards including two D&AD Pencils and BTAA Arrows. TANDEM now represents a roster of fourteen animation directors working in every conceivable style and technique, including Oscar-winner Suzie Templeton; Simon’s Cat creator Simon Tofield; McLaren Award-winner, Peter Baynton; David Daniels who has recently done the projections for the Bryan Adams World Tour; and British Animation Award-winner Jon Dunleavy.

TANDEM is based at a large facility in North London, incorporating a drawing studio, CG department, motion-control studio facility, digital editing suite and sound facility. For further information contact Rick Bland or Mike Bell at: +44 (0)20 7688 1717 or

Director, Designer, Animator: Jeroen Jaspaert Other Animators: Peter Baynton, Tim Dilnutt, Filipe Alcada TANDEM Producer: Rick Bland Agency: JWT Creatives: Jamie Thompson, Roydon Turner Agency Producers: Emma Hovell, John Cheesemore.