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The Future of Advertising in One Afternoon

24 January 2014

The APA are excited to announce the lineup for the Future of Advertising...In One Afternoon 2014, and this year at the new, low price of just £49 + VAT for APA/IPA members and £99 + VAT for non-members.

The event will be held at BAFTA on the 19th February and as ever will provide an opportunity to understand the latest developments in technology and communication and the possibilities they create for brands to talk to consumers. For production companies and agencies, understanding those possibilites is essential to providing the best solutions for advertisers’ marketing objectives and for ensuring that they are part of the future of advertising and commercial production.

APAThe Future of Advertising

In this years line-up, we’ll hear about the influences of neuroscience on marketing and how social engagement with a notoriously difficult consumer base on Youtube is being used to build brands. We’ll hear how a high profile comedian has used Twitter to it’s fullest possibilities and how data doesn’t have to be dull.

Alongside this we’ll hear from AMV, Google and AKQA amongst others, about what the future holds for APA members. The best stuff in the shortest time and at exceptional value - that’s The Future of Advertising....In One Afternoon.

To see the brochure please visit and to book your tickets please RSVP to

020 7434 2651