AO.com has teamed up with The Mob to deliver nearly 30 sponsorship idents for the highly-anticipated new series of ITV’s hit show Britain’s Got Talent.
Written and directed by award-winning Mob director, Sarah O’Gorman, the idents were filmed over three days against the elaborate back drop of the 'ao.com green room', complete with a working juice bar, a full Hollywood-style dressing area, a vast array of props and a giant, green ao.com neon for good measure.
A cast of specialist acts and ao.com employees also performed alongside some ex-Britain’s Got Talents favourites - dance troupe, Old Men Grooving, dog and owner duo, Trip Hazard and ventriloquist, Steve Hewlett complete with dummy, Arthur Lager.
New boutique post facility ‘Rabble Post’ in Manchester supervised all of the VFX work, posting a staggering 29 films through offline, online and audio in less than 2 weeks.
Watch the reel here Idents Reel
You can also watch how it all came together in this special Behind The Scenes film by clicking here!
Creative: Sarah O’Gorman
Director : Sarah O’Gorman represented by The Mob Film Co
Prod Co.: The Mob Film Co
Executive Producer: John Brocklehurst
DOP: Adam Suschizky
Production Designer:Elizabeth Melinek
Editor: Bled Bujupi
Head of Post VFX: Rory Flynn @ Rabble Post
Grading:Simon Astbury @ Unit
Sound: Dean Covill @ Rabble Post
Casting: Lee Mountjoy Casting