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UNIT Delivers Full Audio & Sound Design on Latest Adidas campaign

19 June 2017

UNIT’s most recent collaboration with Iris Worldwide focused on the Audio and Sound Design on the latest online campaign for Adidas entitled ‘Here to Create’.

Image Title‘Here to Create’

Directed by Blink Ink’s animation director Nicos Livesey, co-directed and illustrated by Blink Arts Stevie Gee, this fantastically psychedelic mixed media film features Adidas ambassadors and football legends Messi, Pogba, Firmino and Suárez.

With all the sound design created and mixed by UNIT’s Senior Sound Designer Chris Southwell, he comments on working on the project, “It's always a great pleasure to work with Iris on their Adidas campaigns. This job in particular always had the makings of a fast-paced ball of energy. Iris creatives Marc Owens and Matt Tassel briefed a project based around animated football stars, narrated by a high-octane wrestling commentator whilst throwing a grime track into the mix. The film certainly delivered. 

We had a great VO session recording Colt Cabana who added bags of style and energy. 

Sound designing for animation always adds a huge amount of pleasure and imagination to the job. Creating lasers, whooshes and samba music helped to build a frenetic SFX layer. 

With such a vast array of fast moving animation, music and VO, the sound design bed compliments the final creative to deliver a stomping mix”

Image Title

To view Adidas click HERE

For further information on UNIT please contact: Kelly Cook Jackman, Brand Communications Director @ kelly.cookjackman@unit.tv

For Production Enquiries please contact our Production Team on 020 7 494 5700 or production@unit.tv

CREDITS

Creative Agency: Iris Worldwide
Senior Account Director: Ben Buchanan
Senior Creative: Matt Tassle & Marc Owens
Agency Producer: Sid Daffarn
Production Company: Blinkink & Blink Art
Director: Nicos Livesey @ Blinkink
Co-Direction and Design: Stevie Gee @ Blink Art
Blink Ink Producer: Jen Coatsworth
Blink Art Producer: Katy MacGregor
Offline: Work TV
Online: The Mill

Illustrator: Stevie Gee @ Blink Art

Music And Sound
Sound Design: Chris Southwell @ UNIT

For PR enquiries contact our Brand Communications Director

Contact Name
Kelly Cook Jackman
Email
kelly.cookjackman@unit.tv
Phone
020 7494 5767