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Upstart Films put their energy into First Utility with Harald Zwart

27 January 2015

First Utility launch their new TV campaign with two new ads - "Poker" & "Lawrence" shot by Harald Zwart through Upstart Films. First Utility aims to battle the dominant 6 energy providers and show the energy provider as a credible alternative.

First UtilityFirst Utility - Poker

The work sees First Utility employees in settings fit for Hollywood blockbusters negotiating prices. Upstart Films created the work (Paul Wilmot, Steve Hooper) and Harald Zwart directed the spots, "Poker" plays out a James Bond-esque scenario of a First Utility employee parachuting in and striking a dealt buy electricity with "a man who loves to say no", "Lawrence" sees our hero in the desert dealing with "a man who doesn't like to deal" on gas prices. Both ads focus on First Utility putting their energy into lowering energy prices on behalf of consumers.

Ed Kamm, CCO of First Utility said "In a market where advertising has not given consumers any sight of the people and personalities behind the brand, we believe this ad stands out from the crowd".

First UtilityFirst Utility - Lawrence of Arabia


Production Company: Upstart Films
Director: Harald Zwart
Producer: Anita Mahal
DOP: Zubin Mistry
Music: Pascal Bideau
Post: MPC
Sound: Pure Soho

Contact Name
Anita Mahal
+44 (0) 207 240 7411