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Youngster & Whitehouse Post Team with Daniel Kleinman for 20th Anniversary Boddingtons Campaign!

23 October 2017

Visual effects facility Youngster joins Rattling Stick director Daniel Kleinman’s 20th Anniversary commercial for Boddingtons Beer starring Melanie Sykes, with mcgarrybowen, and edited by John Smith at Whitehouse Post.

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The new narrative is a tongue-in-cheek throwback to the original—a commercial taking itself too seriously before the famous, cheeky Sykes reveal. “Upon reading the script, we knew we were going to be involved in something quite special,” says Youngster Producer Semley Wilkinson. “That we’re working on something that’s regarded as a classic bit of UK advertising was enough, but it’s also about nostalgia!”

The finish’s speedy turnaround reinforces the effectiveness of the relationship between Youngster, Whitehouse, and Rattling Stick. “It’s been a real joy partnering with Rattling Stick,” Wilkinson offers. “Working with Daniel Kleinman has been an amazing opportunity for us as well.”

For Whitehouse Post Executive Producer Chris Allen, the Boddingtons revival was an exciting collaborative opportunity. “The original films were iconic in their time - well remembered by ad-land and of course any Maxim reading teenage boys growing up in the 90’s. It’s been a great pleasure working with everyone involved.”

Credits:
Client: Boddingtons
Production Company: Rattling Stick
Director: Daniel Kleinman

Agency: mcgarrybowen London
Agency Producer: Alessia Small

Finishing: Youngster
VFX Producer: Semley Wilkinson
Flame Artist: Tim Mellem

Editorial Company: Whitehouse Post
Editor: John Smith
Executive Producer: Chris Allen
Assistant: Gregory Hayes

About Youngster:

Youngster is a talent focused visual effects & finishing collective in the heart of London offering high-end visual effects, grading and creative partnership. Youngster also partners with world-class top editors, The Whitehouse & The Quarry.

Producer, London

Contact Name
Antonia Porter
Email
antonia@whitehousepost.com
Phone
0207 432 4300

Executive Producer, New York

Contact Name
Caitlin Grady
Email
cgrady@whitehousepost.com
Phone
001.212.568.8200

Executive Producer, Chicago

Contact Name
Kristin Branstetter
Email
kristin@whitehousepost.com
Phone
001.312.822.0888

Executive Producer, Los Angeles

Contact Name
Joanna Manning
Email
joanna@whitehousepost.com
Phone
001.310.319.9908

Producer, London

Contact Name
Ryan Smith
Email
rsmith@whitehousepost.com
Phone
0207 432 4300