Visual effects facility Youngster joins Rattling Stick director Daniel Kleinman’s 20th Anniversary commercial for Boddingtons Beer starring Melanie Sykes, with mcgarrybowen, and edited by John Smith at Whitehouse Post.
The new narrative is a tongue-in-cheek throwback to the original—a commercial taking itself too seriously before the famous, cheeky Sykes reveal. “Upon reading the script, we knew we were going to be involved in something quite special,” says Youngster Producer Semley Wilkinson. “That we’re working on something that’s regarded as a classic bit of UK advertising was enough, but it’s also about nostalgia!”
The finish’s speedy turnaround reinforces the effectiveness of the relationship between Youngster, Whitehouse, and Rattling Stick. “It’s been a real joy partnering with Rattling Stick,” Wilkinson offers. “Working with Daniel Kleinman has been an amazing opportunity for us as well.”
For Whitehouse Post Executive Producer Chris Allen, the Boddingtons revival was an exciting collaborative opportunity. “The original films were iconic in their time - well remembered by ad-land and of course any Maxim reading teenage boys growing up in the 90’s. It’s been a great pleasure working with everyone involved.”
Production Company: Rattling Stick
Director: Daniel Kleinman
Agency: mcgarrybowen London
Agency Producer: Alessia Small
VFX Producer: Semley Wilkinson
Flame Artist: Tim Mellem
Editorial Company: Whitehouse Post
Editor: John Smith
Executive Producer: Chris Allen
Assistant: Gregory Hayes
Youngster is a talent focused visual effects & finishing collective in the heart of London offering high-end visual effects, grading and creative partnership. Youngster also partners with world-class top editors, The Whitehouse & The Quarry.