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moremilk Creates Emotive New Anti-Slavery Film for Salesforce

14 November 2019

Non-profit Unseen UK uses Salesforce to assist them with their work towards a world without slavery

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Unseen UK are leading the fight against trafficking with specialist services that identify the key issues surrounding modern day slavery and exploitation. They also provide care, support and hope for those that have escaped trafficking. Using targeted solutions, Unseen UK work in partnership with local communities and business, law enforcement, governments and other organisations to tackle key problem areas, with Salesforce significantly supporting their activities.

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Specialist content production company moremilk were approached once again by US based production-agency Bonfire Labs to produce the 4 minute film.

Liam Winn, moremilk's Founder, produced the job in the UK which spanned 15 London locations across two days. The result is an emotive film that highlights the crucial role technology plays in supporting Unseen UK, giving better visibility in specific areas to quickly identify people in need of urgent help, and to build trust andconfidence in their service.

The backbone of the film came from two interviews with Unseen UK, with b-roll of actors - staged to look real - adding context to the story. I paired US director Marcus Ubungen with DOP Ben Chads as I knew he was an excellent fit for the job. Ben's natural shooting style lent itself perfectly to the film and I knew from experience that he works quickly, with no compromise to quality, when faced with a fast-moving and lean job like this. We shot at 6k on the Sony Venice on Zeiss Supreme Primes, giving the film a wonderfully rich aesthetic."

All post was handled by Bonfire Labs back in San Francisco.

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Client: Salesforce
Senior Manager: Tom Magrino - Brand & Creative
Production Agency: Bonfire Labs
Executive Producer: Mary Mathaisell
Creative Director Director: Chris Weldon
Director: Marcus Ubungen
UK Production: moremilk
Producer: Liam Winn

For more information on moremilk please contact:
Jane White

Liam Winn

Contact Name
Jane White
+44 (0) 7831 544274