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moremilk’s New Film Highlights How Google Cloud Underpins Performance at The FA.

08 December 2019

US production-agency, Bonfire Labs, once again commissioned moremilk to handle all aspects this UK production.

With three weeks to prep the project, the shoot days spanned five days throughout September - in London, Manchester and Burton on Trent – with the film returning to San Francisco for post-production.

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Working closely with both Google and The FA, moremilk organised the filming of a number of high-profile interviews that highlighted the relationship between the two organisations. Football ‘athletes’ were cast via an agency, with youth football teams and additional performers being street-cast. A reduced unit captured match footage from an England game at Wembley stadium.

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The coordination of logistics were challenging. moremilk used two location managers and a core shoot team from London, with local crew and suppliers being used wherever possible.

moremilk Producer Liam Winn, “We brought together a strong team that worked quickly with Director Bryan Rawles, shooting multiple interview setups and locations each day with the usual restrictions that come will working with talent. We shot with two cameras throughout, which not only meant we could cross-shoot our interviews but that our lighting and camera teams could leapfrog ahead to prep locations”.

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CREDITS
Client: GOOGLE
Creative Director: Jason Luster
Producer: Kweku Taylor-Hayford
Regional Manager: Taylor Hilficker
Production Agency: BONFIRE LABS (SF)
Director: Bryan Rawles
Executive Producer: Mary Mathaisell
Editor: Robbie Proctor
Production Company: moremilk
Producer: Liam Winn
DOP: Charlies Mori / Charlie Goodger
Production Manager: Laura Jenkins
1st AD: Dom Asbridge

Contact Name
Jane White
Email
jane.white@jwcollective.co.uk
Phone
+44 (0) 7831 544274