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Tuna redefines the role of a boutique production house
An insider secret no more, ambitious production company TUNA has found its niche as a little fish in a big pond. The Zurich, Switzerland-based outfit has developed a truly global outlook with its impressive roster of international writers, directors, and producers. Bolstered by the professional finesse of a large production firm but also the personal touch that comes with their boutique status, they’ve taken the advertising helm for big brands like Nestlé and Orange.
What makes them different? They’ve reached far beyond Zurich’s borders to explore the world’s talent with an eye for strategy, good taste, and production acumen. Their diverse network of partners all around the globe uniquely allows them to tap into seasoned artistry and trailblazing creativity.
Founded in 2010, the company is fresh enough to pursue bold ideas yet mature enough to hang with the big boys. While they juggle both viral films and top-shelf campaigns, no project is treated as routine or mundane. Every idea is seen as a potential lens for creative vision. In its naissance, TUNA produces for the heavyweights but still maintains intimacy with clients. This is because each and every film is adopted into the TUNA family. Their philosophy is to nurture every project from conception to culmination, with an emphasis on quality and ingenuity. The company’s expert direction is headed by founder Tufan Tuna. Besides imparting his name to TUNA’s aquatic branding, he also brings meaningful experience in the commercial production industry. After working for a renowned advertising agency in London, he returned to native Switzerland to continue working on the agency side of things. He produced a SWISS Airline commercial with director Marc Forster and carried that momentum into founding TUNA Productions. The venture has been non-stop ever since. Companies that thrive fulfil a need and adapt with the times. Not only has TUNA stepped into 21st century-style production, it’s done so with an impressive track record and strategic leadership.